Direct Mail ROI Calculator - MailMarketAI

📊 Direct Mail ROI Calculator

See how much revenue your direct mail campaign could generate

📈 Industry Response Rate Benchmarks

Average Mailing Campaigns: 1-3% response rate (broad, non-targeted lists)

Direct Targeting Campaigns: 3-8% response rate (AI-powered, highly targeted lists)

💡 Our AI-powered targeting typically achieves 3-5% response rates by identifying the most qualified prospects.

What's your typical customer worth?
8.5" × 10.5" postcard: $1.74 & 500-5,000 quantity (most common)
100 1,000 100,000
0.5% 3.5% 10%
Use 1-3% for broad campaigns, 3-8% for targeted campaigns

💰 Your Potential Results

Based on your inputs, here's what you could expect

Expected Leads
0
qualified prospects
Potential Revenue
$0
from campaign
ROI Multiple
0x
return on investment

📈 Campaign Breakdown

Campaign Investment: $0
Mailers Sent: 0
Cost Per Mailer: $0
Response Rate: 0%
Average Job Value: $0
Net Profit: $0
Start Strategy proposal

Transparent Pricing

No hidden fees. No surprises. Just straightforward pricing based on quantity and mailer size.

How Our Pricing Works

Our pricing includes everything: AI-powered targeting, premium data, professional printing, and full-service mailing. The more you mail, the lower your cost per piece. Choose from postcards, plastic postcards, letters, or brochures.

What's Included:

✓ AI-powered audience targeting and research

✓ Premium data from trusted providers

✓ Professional full-color printing

✓ Address verification and USPS compliance

✓ Full-service mailing and tracking

Minimum Order: 100 pieces

Regular Postcards

Size 100-499 5,000 10,000 15,000 20,000 25,000 50,000 100,000
4×6 Postcard $1.16 $1.16 $1.02 $0.99 $0.97 $0.95 $0.91 $0.89
5.5×10.5 Postcard $1.33 $1.16 $1.02 $0.99 $0.97 $0.95 $0.91 $0.89
6×9 Postcard $1.33 $1.16 $1.02 $0.99 $0.97 $0.95 $0.91 $0.89
6×11 Postcard $1.69 $1.16 $1.02 $0.99 $0.97 $0.95 $0.91 $0.89
8.5×10.5 Postcard $1.95 $1.74 $1.53 $1.46 $1.42 $1.41 $1.37 $1.33
10.5×14 Postcard $2.15 $1.89 $1.63 $1.55 $1.50 $1.48 $1.44 $1.40

Most Popular: 5.5×10.5 Postcard - Perfect balance of size, impact, and cost.

Note: All sizes are now available for both small quantities (100-499) and large volumes (5,000+).

Plastic Postcards

Size 100-499 5,000 10,000 15,000 20,000 25,000 50,000 100,000
4×5.2 Plastic $1.75 $1.54 $1.40 $1.35 $1.29 $1.25 $1.20 $1.16
4.5×7 Plastic $1.90 $1.65 $1.50 $1.44 $1.38 $1.34 $1.29 $1.26
5.5×10.5 Plastic $2.35 $2.06 $1.90 $1.83 $1.75 $1.65 $1.59 $1.54

Why Plastic? Plastic postcards are durable, premium, and stand out. Perfect for high-value services or VIP customers.

Note: Plastic postcards now available for small quantities (100-499) as well as large volumes.

Double-Sided Letters

Size 100-499 5,000 10,000 15,000 20,000 25,000 50,000
8.5×11 Letter (1 page) $1.59 $1.14 $1.09 $1.05 $1.03 $0.99 $0.97
8.5×11 Letter (2 pages) $1.86 $1.24 $1.20 $1.17 $1.14 $1.11 $1.08
8.5×14 Letter (1 page) $1.59 $1.20 $1.14 $1.10 $1.08 $1.04 $1.02
8.5×14 Letter (2 pages) $1.86 $1.39 $1.34 $1.31 $1.29 $1.24 $1.21

When to Use Letters: Perfect for detailed messages, service explanations, or when you need more space than a postcard.

Note: Letters are available for quantities up to 50,000 pieces. Contact us for larger volumes.

Brochures

Size 100-499 5,000 10,000 15,000 20,000 25,000 50,000 100,000
10.5×17 Brochure (Tri-fold) $1.95 $1.36 $1.20 $1.11 $1.08 $1.03 $0.99 $0.96

When to Use Brochures: Ideal for showcasing multiple services, detailed pricing, or comprehensive company information.

Format: Tri-fold design with 6 panels (3 front, 3 back) for maximum information.

Need Help Choosing?

Not sure which size or type is right for your campaign? Fill out our discovery form and we'll recommend the perfect mailer based on your goals, message, and budget. We'll also identify the best target audiences and provide projected ROI in your free proposal.

Our Mailer Options

Choose from postcards, plastic postcards, letters, or brochures. Each format is professionally printed and designed to get results.

Regular Postcards

Full-color, double-sided postcards on premium cardstock. Perfect for most direct mail campaigns with high visibility and low cost.

Postcard Mockup Example 4" × 6"

Standard Postcard

Double-Sided Full Color 14pt Cardstock

Classic postcard size. Compact, cost-effective, and perfect for simple messages or special offers.

Starting at $0.89 per piece
Best For:

Quick promotions, event announcements, simple offers

Direct Mail Postcards 5.5" × 10.5"

Oversized Postcard ⭐ Most Popular

Double-Sided Full Color 14pt Cardstock

Our most popular size! Larger format stands out in the mail while remaining cost-effective. Perfect balance of impact and price.

Starting at $0.89 per piece
Best For:

Home services, contractors, local businesses, most campaigns

Large Postcard Example 6" × 9"

Large Postcard

Double-Sided Full Color 14pt Cardstock

Larger format for more content and visual impact. Great for showcasing multiple services or detailed offers.

Starting at $0.89 per piece
Best For:

Multiple services, detailed offers, professional services

Jumbo Postcard Example 8.5" × 10.5"

Jumbo Postcard

Double-Sided Full Color 14pt Cardstock

Maximum impact! Nearly the size of a letter, but with postcard postage rates. Impossible to ignore.

Starting at $1.33 per piece
Best For:

High-value services, luxury brands, maximum visibility

Plastic Postcards

Premium, durable plastic postcards with snap-off coupons. Recipients keep them in their wallet, creating multiple touchpoints and higher redemption rates than standard postcards.

Hand holding plastic postcard with snap-off coupon 4" × 6"

Standard Plastic Postcard

Snap-Off Coupons Waterproof Wallet-Sized

Durable plastic postcard with detachable snap-off coupons. Customers keep it in their wallet and redeem offers over time—perfect for repeat business.

Starting at $1.45 per piece
Best For:

HVAC, auto services, restaurants, home services, multiple offers

Multiple plastic postcards with snap-off coupons 5" × 7"
Multi-Coupon Plastic Postcard
Multiple Coupons Waterproof Premium

Features 2-3 detachable coupons plus main business card. Customers can snap off individual offers while keeping your contact info in their wallet.

Starting at $1.65 per piece
Best For:

Tiered offers ($100/$50/$25 off), service menus, loyalty programs

Complete plastic postcard campaign suite 6" × 9"

Large Plastic Campaign Suite

4+ Coupons Waterproof Maximum Impact

Complete campaign with main business card plus 4 detachable coupons. Maximum offers and touchpoints in one mailing—ideal for comprehensive service promotions.

Starting at $1.85 per piece
Best For:

Complete service menus, seasonal campaigns, maximum ROI

Double-Sided Letters

Professional letters in envelopes. Perfect when you need more space for detailed information, service explanations, or personalized messages.

Business Letter Envelope 8.5" × 11"

Standard Letter

1 or 2 Pages Double-Sided With Envelope

Traditional business letter format. Professional, personal, and perfect for detailed messages that require more explanation.

Starting at $0.97 per piece
Best For:

Detailed explanations, professional services, personalized outreach

Direct Mail Letter Example 8.5" × 14"

Legal Size Letter

1 or 2 Pages Double-Sided With Envelope

Larger format for more content. Extra space for comprehensive information, multiple service packages, or detailed pricing.

Starting at $1.02 per piece
Best For:

Comprehensive service descriptions, multiple packages, detailed pricing

Brochures

Tri-fold brochures with 6 panels of content. Ideal for showcasing multiple services, pricing tiers, or comprehensive company information.

Tri-fold Brochure Mockup 10.5" × 17"

Tri-Fold Brochure

6 Panels Full Color Tri-Fold

Professional tri-fold brochure with 6 panels (3 front, 3 back). Maximum information in an organized, professional format.

Starting at $0.96 per piece
Best For:

Multiple services, pricing menus, comprehensive company info

Not Sure Which Format to Choose?

Fill out our discovery form and we'll recommend the perfect mailer type and size based on your goals, message length, and target audience. We'll also show you examples from similar campaigns in your industry.